seo company india
  • How videos generate quick SEO results Mon, 19 Feb 2018 16:04:18 +0000
    You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
  • The 2018 guide to rich results in search Mon, 19 Feb 2018 13:31:00 +0000
    Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we'll look at what's new with rich results in 2018, as well as how to give yourself the best chance of getting them.
  • The rise of personal searches: How can content marketers take advantage? Fri, 16 Feb 2018 13:49:23 +0000
    A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines for personal advice and recommendations. What can content marketers do to take advantage of this trend?
  • Pinterest Lens one year on: Where is Pinterest’s visual search tool now? Thu, 15 Feb 2018 16:45:14 +0000
    It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
  • Everything you need to know about the Google Chrome ad blocker Thu, 15 Feb 2018 14:45:21 +0000
    Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?
  • 8 tips for boosting the speed of your WordPress site Wed, 14 Feb 2018 16:01:11 +0000
    Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site's loading speed.
  • A beginner’s guide to display advertising Wed, 14 Feb 2018 13:57:04 +0000
    In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over some simple best practices for creating a display ad.
  • How to deliver a data-driven search marketing strategy using customer intent trends Tue, 13 Feb 2018 15:55:41 +0000
    Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
  • Understanding click-through rate (CTR) in the context of search satisfaction Tue, 13 Feb 2018 14:05:36 +0000
    Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception. But to truly understand how Google interprets "success" in search results, we need to understand something called search satisfaction.
  • The 2018 guide to free SEO training courses online Mon, 12 Feb 2018 14:09:51 +0000
    Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to this environment, or have new team members that need to be trained up, we've outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.
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