Brado’s CTO A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities.

The post Data-backed insights on featured snippet optimization appeared first on Search Engine Watch.

In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.

The post Three critical PPC trends to watch for in 2021 appeared first on Search Engine Watch.

Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance

The post SEO in 2021: What your organization’s executives and senior leaders must know appeared first on Search Engine Watch.

Celebrating 10 years of Google's web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change. 

The post The Panda anniversary and what we desperately must remember about search appeared first on Search Engine Watch.

The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.

The post Cross-channel and cookieless: How measurement will evolve in 2021 appeared first on Search Engine Watch.

AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.

The post How marketers can start using AI for stronger results appeared first on Search Engine Watch.

Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.

The post Four common SEO problems with Shopify and how to fix them appeared first on Search Engine Watch.

Your website's contact page is possibly one of the most viewed pages and an integral part of conversions. Here's how you can navigate contact page mistakes successfully.

The post Top four contact page mistakes that cost you conversions appeared first on Search Engine Watch.

BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.

The post A marketer’s guide to Core Web Vitals and page experience appeared first on Search Engine Watch.

A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.

The post Eight platforms helping small businesses in digital transformation appeared first on Search Engine Watch.