Technical diagnosis
Review crawlability, indexing signals, redirects, canonicals, broken paths, mobile usability, and site structure.
SEO & technical foundations
A stronger website. A clearer path to growth.
Find the issues that hold your website back, then turn the findings into practical improvements.
In plain English
SEO helps search engines understand your pages and helps the right people find them. Our work connects technical health, page relevance, internal links, and a useful visitor experience.
Who this is for
Businesses with an established website, a growing catalogue, a new launch, or a decline in qualified organic traffic.
What we can work on
On-page improvements
Map relevant search intent to titles, headings, descriptions, useful page copy, and contextual internal links.
Content & catalogue structure
Prioritise service, category, product, and location pages. Reduce duplication and make navigation easier to follow.
Implementation priorities
Receive an action list ranked by likely importance, effort, and dependencies, with an agreed scope for implementation.
How the work is scoped
- Discover: review the business context, available evidence, and the problem to solve.
- Prioritise: agree on deliverables, dependencies, budget, and a review period.
- Deliver: implement the agreed work and document the decisions.
- Review: assess the outputs and performance, then adjust the next steps.
Agree the boundaries first.
Includes a defined page sample, evidence-led diagnosis, prioritised recommendations, and agreed implementation checks. A full redevelopment, migration, ongoing copy production, or unrelated platform repair requires a separate scope. Dependencies and ownership are recorded before changes begin.
What your brief should include
- Priority services or product categories and their commercial purpose.
- Target countries, customer groups, and principal competitors.
- Available Search Console data and a timeline of website changes.
- CMS details, development capacity, and implementation constraints.
How this can look in practice
These scenarios explain the method. They are hypothetical examples, not client case studies or performance claims.
Illustrative scenario
competing service pages
- The situation
- A hypothetical consultancy has several pages answering the same buying question, leaving visitors unsure which service fits.
- Possible work
- Map each page to a customer need, compare query evidence, and propose clearer roles, consolidation where justified, revised headings, and contextual links.
- What to review
- Check preserved useful information, redirect destinations where applicable, navigation clarity, and subsequent query patterns. This illustrates a method, not a client result.
Illustrative scenario
an expanding catalogue
- The situation
- A hypothetical retailer introduces filters while important category pages become difficult to reach through the main navigation.
- Possible work
- Inspect a representative set of filter URLs, canonical signals, crawl paths, and category templates. Separate useful landing pages from combinations without a distinct customer purpose.
- What to review
- Validate the agreed URL behaviour and internal links before reviewing coverage and relevant visits. The example describes possible work, not measured gains.
How delivery is checked
- Each priority finding has a reproducible example, affected page type, recommended action, and named owner.
- Implemented changes preserve working customer journeys and send consistent indexing and canonical signals.
- Reporting compares relevant pages and periods, recording releases, seasonal context, and data gaps.
Adapting the work to your market
For USA, UK, Australia, and New Zealand campaigns, agree which country each page serves before changing site structure. Review local terminology, currencies, service availability, and enquiry handling. Separate regional pages need a useful audience distinction; changing a country name alone does not create one.
See how international projects are scoped and coordinated.
What progress looks like
Review implementation progress, relevant query coverage, indexed landing pages, qualified organic visits, and enquiries where reliable tracking exists.
Common questions
Can you help recover a traffic decline?
Yes. We first identify which pages and queries changed, then review technical changes, search intent, content, and competing results. A diagnosis comes before a recovery plan.
Do you work on ecommerce sites?
Yes. Scope can include category structure, product-page clarity, faceted navigation, internal linking, and the technical signals that affect a product catalogue.
Can you guarantee a number-one ranking?
No. Search platforms decide rankings. We agree on the work, priorities, measurement, and review period rather than promising a position.
Connected services
A clear place to start
Let’s find your next opportunity.
Share your website, audience, and priorities. We’ll put the useful next steps in focus.
Understand the work before you choose.
Practical guide
Explore all seo foundations guidesKeyword research that starts with customer decisions
Keyword research connects real customer questions with pages that deserve to exist.
Read the resource Practical guideSearch intent: choose the right page for the task
Search intent is the task someone is trying to complete through a query.
Read the resource Practical guideA technical SEO audit with a usable fix queue
A technical SEO audit tests whether important pages can be discovered, fetched, understood and indexed as intended.
Read the resource