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AI search, AEO & GEO
Understand access, source quality and measurement across search-enabled AI products. Separate a documented requirement from a speculative shortcut.
Start with the task, then go deeper.
Each guide answers a different practical question. Read the explanation, follow the workflow and use the worked example to test your understanding. Related reading connects the next decision without repeating the same article under another keyword.
Correct inaccurate business information in AI answers
When an AI answer describes a business inaccurately, first identify the exact claim and whether the answer used current web sources.
Read the resource Practical guideAEO vs GEO vs SEO: what the work actually changes
SEO improves a website’s discoverability and usefulness in search.
Read the resource Practical guideChatGPT search visibility: access, evidence and observation
To support discovery in ChatGPT search, make useful public pages accessible and understandable, and review the published OAI-SearchBot controls.
Read the resource Practical guideClaude search visibility: prepare useful public sources
Claude’s search discovery depends on the product’s web-search behaviour and available sources.
Read the resource Practical guideGoogle AI Overviews: build on search fundamentals
Google says the established SEO fundamentals apply to AI Overviews and AI Mode.
Read the resource Practical guideAn AI citation audit with a defensible method
An AI citation audit records which sources appear for a defined set of questions and conditions.
Read the resource Practical guideEntity consistency: make business facts agree
Entity consistency means presenting the same verifiable business identity across relevant pages and profiles.
Read the resource Practical guideAnswer-first content that still explains the details
Answer-first writing gives the main response early, then develops the reasoning, procedure and exceptions.
Read the resource Practical guideEvidence design: make important claims checkable
Evidence design connects a claim to the source, method or example that supports it.
Read the resource Practical guideMeasure AI visibility without inventing attribution
AI visibility measurement combines repeatable observations with whatever referral and conversion information is actually available.
Read the resource Practical guideAudit content for AI search and human usefulness
An AI search content audit asks whether public pages contain clear, supported answers to the questions customers actually ask.
Read the resource Practical guideLLMs.txt: optional context, not a visibility guarantee
LLMs.txt is an emerging convention for presenting links or context to language-model tools.
Read the resourceTurn the reading into a working plan.
Keep the task, evidence, implementation owner and acceptance check together. The companion resource gives you a printable starting point; the service page explains how specialist support can be scoped.