Understand the decision
The most useful review examines substance: what the reader needs, what evidence supports the answer and which statements the business can stand behind.
Verify platform requirements against primary sources and business facts against approved information. Remove invented statistics, testimonials, citations and personal experience.
A practical workflow
Work through the sequence below. Keep the evidence, the change you make and the acceptance check together so the next person can understand the decision.
Check every material claim
Verify platform requirements against primary sources and business facts against approved information. Remove invented statistics, testimonials, citations and personal experience.
Review originality and completeness
Develop a useful example, explain relevant exceptions and address the next decision. Do not simply combine competitor summaries or repeat a generic introduction across many pages.
Inspect the published experience
Check headings, links, accessible visuals, mobile reading and metadata. Disclose meaningful AI assistance appropriately and provide a correction route.
Illustrative scenario
What this looks like in practice
A draft says a special file guarantees AI citations. Review replaces the claim with current official guidance, explains access separately from selection and adds a practical observation method.
This is a worked example, not a claim about a client campaign or a promised result.
Before you sign it off
Do not use automated publishing volume as the primary quality measure. A human-sounding tone does not establish first-hand expertise.
Keep a useful decision record
- Purpose
- Write the customer task this change is meant to improve.
- Evidence
- Save the relevant page, source or observation and its date.
- Owner
- Identify who implements the change and who verifies it.
- Acceptance
- State what a correct result looks like before measuring its wider effect.
What to measure
Record verified claims, unresolved factual questions, duplicate content and whether a reader can complete the page’s intended task.
Record the baseline and the observation window. If the measurement setup changes, annotate the report before comparing periods. Use the findings to choose the next useful improvement, rather than treating one encouraging result as proof of a permanent outcome.
Sources and further reading
These primary references provide platform guidance and context. The workflows and scenarios on this page are editorial explanations; a source link does not turn an example into a measured result.
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