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Backlinks & digital PR
Find relevant publications, offer a useful contribution and verify the editorial result. Relevance and transparency guide the process.
Start with the task, then go deeper.
Each guide answers a different practical question. Read the explanation, follow the workflow and use the worked example to test your understanding. Related reading connects the next decision without repeating the same article under another keyword.
Backlink quality: evaluate the page, audience and reason
A worthwhile backlink comes from a page where the reference makes sense for readers.
Read the resource Practical guidePublisher prospecting: build a relevant opportunity list
Publisher prospecting identifies publications whose audience and editorial coverage fit a useful contribution.
Read the resource Practical guideFind the right editorial contact without guessing
Editorial contact research identifies the professional person or route responsible for a relevant section or story.
Read the resource Practical guideOutreach personalisation that changes the proposal
Useful personalisation explains why a contribution fits a particular publication and its readers.
Read the resource Practical guideEditorial follow-ups: add value and know when to stop
A follow-up should help an editor evaluate an existing proposal, not pressure them to answer.
Read the resource Practical guideDigital PR angles built from real expertise
A digital PR angle is a clear, relevant reason an audience would care about a story, finding or expert explanation.
Read the resource Practical guideLinkable assets: create something worth referencing
A linkable asset is a resource that helps another writer explain a topic or helps a reader complete a task.
Read the resource Practical guideBacklink audits: investigate patterns before taking action
A backlink audit examines the relevance, origin and behaviour of links pointing to a site.
Read the resource Practical guideLink reclamation: recover value from existing references
Link reclamation repairs or clarifies references that already exist, such as a valuable link to a broken URL or an inaccurate destination.
Read the resource Practical guideAnchor text: describe the destination naturally
Anchor text tells a reader what a link leads to.
Read the resource Practical guideSponsored links: disclose the relationship clearly
A sponsored placement involves a commercial relationship that should be transparent to readers and reflected in the link treatment where applicable.
Read the resource Practical guideVerify a published placement from the reader’s view
Placement verification confirms what is actually live: the article, surrounding context, destination, link attributes and disclosure.
Read the resourceTurn the reading into a working plan.
Keep the task, evidence, implementation owner and acceptance check together. The companion resource gives you a printable starting point; the service page explains how specialist support can be scoped.