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SEO foundations
Build a site people can find, use and understand. Start with customer questions, then connect the technical and editorial work.
Start with the task, then go deeper.
Each guide answers a different practical question. Read the explanation, follow the workflow and use the worked example to test your understanding. Related reading connects the next decision without repeating the same article under another keyword.
Keyword research that starts with customer decisions
Keyword research connects real customer questions with pages that deserve to exist.
Read the resource Practical guideSearch intent: choose the right page for the task
Search intent is the task someone is trying to complete through a query.
Read the resource Practical guideA technical SEO audit with a usable fix queue
A technical SEO audit tests whether important pages can be discovered, fetched, understood and indexed as intended.
Read the resource Practical guideCrawlability and indexability: diagnose the difference
Crawlability concerns whether a search system can request a URL.
Read the resource Practical guideRobots.txt for search crawlers and AI discovery
Robots.txt communicates crawling preferences to compliant crawlers at the site origin.
Read the resource Practical guideXML sitemaps: a clean inventory of canonical URLs
An XML sitemap helps search engines discover the URLs you want considered for indexing.
Read the resource Practical guideCanonical URLs: keep one clear primary destination
A canonical URL identifies the preferred version of substantially duplicate content.
Read the resource Practical guideInternal linking: help people find the next useful answer
Internal links connect relevant pages on your own website.
Read the resource Practical guideOn-page SEO: make a useful page easy to understand
On-page SEO aligns the title, main heading, explanation, supporting evidence and next action around one clear visitor task.
Read the resource Practical guideCore Web Vitals: prioritise real page experience
Core Web Vitals describe aspects of loading, responsiveness and visual stability.
Read the resource Practical guideStructured data that matches the visible page
Structured data describes a page using a standard vocabulary.
Read the resource Practical guideRedirects and 404s: preserve useful routes
A redirect moves a visitor or crawler to another URL.
Read the resource Practical guideWebsite migration: protect content and URL meaning
A website migration changes the platform, structure, domain or design of a site.
Read the resource Practical guideInternational SEO without thin country copies
International SEO helps the right audience find and understand the right market version of your content.
Read the resourceTurn the reading into a working plan.
Keep the task, evidence, implementation owner and acceptance check together. The companion resource gives you a printable starting point; the service page explains how specialist support can be scoped.